Post-pandemic, Tollywood embraced a new trend – announcing movie release dates well in advance. Initially, filmmakers adhered to these dates, but over time, constant changes and delays have turned this practice into an unreliable norm. Today, it has become so common for movies to postpone their release that even fans no longer take these announcements seriously.
A prime example is Vishwambhara, which was initially planned as a Sankranti release but has now been indefinitely delayed without any clarity on its new release date. Another case is Hari Hara Veera Mallu, which was consistently promoted with a March 28 release date. The team even unveiled a poster featuring this date. However, recently, Mythri Movie Makers announced that Robinhood would hit theaters on the same day, leaving Pawan Kalyan fans disappointed.
Similarly, Vijay Deverakonda’s upcoming film #VD12, directed by Gowtam Tinnanuri, was expected to have a grand pan-India release but now appears likely to miss its announced date as well. With so many films failing to stick to their promised release schedules, frustration among fans has reached new heights. Many now express their discontent by saying, “Please stop announcing release dates – we don’t believe them anymore!”
This trend is not limited to just a few big films. Over the past few years, constant rescheduling has significantly impacted Tollywood, creating major hurdles, especially for small and mid-budget films. If this continues, audiences may completely lose faith in release date announcements, forcing filmmakers to rethink their strategies.
